We kicked off the event with an interactive masterclass "Attention Marketing" by marketing author and entrepreneur Klaas Weima and prof. dr. ir. Peeter Verlegh in the Museum's Auditorium. Media guru Ruud de Langen joined the panel discussion.
The evening started with an aperitif in the historic Research Library, followed by an exclusive tour of the Rembrandt-Velázquez exhibition guided by various art curators. We closed the evening with a private dinner and spectacular acts in the famous Gallery of Honour.
