Cannes CMO Experience Masterclass

At Cannes CMO Experience Masterclass, Raja Rajamannar will be one of the keynote speakers. Raja is Chief Marketing & Communications Officer and President, Healthcare at Mastercard. He is an accomplished, transformative global executive and Wall Street Journal bestselling author with 30+ years of experience and the last nine as Chief Marketing & Communications Officer of Mastercard and President of the company’s Healthcare Solutions. Next to that he wrote the WSJ bestseller Quantum Marketing. Forbes has named him the #4 CMO of the world. 

Dr. Cathrine Jansson-Boyd is a consumer psychologist at Anglia Ruskin University, Cambridge. Her current research interests include food reduction waste, the role of touch in product/food evaluation, multisensory perception, consumer decision making, and aesthetic appreciation. In the past, she has worked with organisations such as Disney, Unilever, and Cambridgeshire County Council. We can't wait for her inspiring keynote!

Arjan Dijk is Senior Vice President & CMO bij Booking.com. Arjan leads the company’s global marketing efforts, overseeing strategy and execution of all initiatives across the marketing funnel, including the brand, social, performance and innovation marketing tracks. Prior to joining Booking.com, Arjan worked as the highest-ranking Dutchman at Google’s headquarters, as VP Global Marketing. Arjan also worked at Unilever in ice cream and frozen foods.

Gabriel Mattar has been working in advertising for more years than he would like to admit. His career spans positions at DDB Brazil, Goodby Silverstein & Partners and DDB Berlin, where he teamed up with partner Ricardo Wolff, as Executive Creative Director. The pair then moved to Innocean Europe to launch the Berlin office and oversee the European market creatively. Under their leadership Innocean Berlin has become a creative powerhouse in just three years. Gabriel has been named the 7th most awarded creative in the world by the Gun Report and has won over 300 industry awards.

Jamal Jama is the founder of What’s Culture and co-owner of JAMA Media. All his work revolves around identity, storytelling and community building. He helps brands connect with new target groups by co-creating with the people they are trying to reach. Jamal uses ethical branding as a starting point for this.