Kim Larsen is the Head of Global Communications & Brand Experience at the ING. The bank has its roots in The Netherlands but now has clients in over 40 countries.
The digital transformation of the banking sector encouraged a lot of new digital companies to enter the market. How does ING compete with old and new rivals? And: it is Kim’s job to make ING more brand driven. But luckily, he doesn’t pursue that goal on his own, he leads a team of 500 colleagues around the world.
